10 Snack Bar Trends To Keep An Eye On

The snack bar is one of the most popular on-the-go snacks. See how new brands are experimenting with new ideas.
July 26, 2023

Snack bars have become increasingly popular in recent years, with consumers seeking convenient, on-the-go options that are both nutritious and delicious. Here are 10 cool trends for snack bars that have gained traction:


1. Plant-Based and Vegan: As more consumers embrace plant-based diets and look for alternatives to traditional snack bars, plant-based and vegan options have gained popularity. Snack bars made with ingredients like nuts, seeds, fruits, and grains provide a satisfying and nutrient-dense option for those following a plant-based lifestyle.


2. Functional Ingredients: Snack bars infused with functional ingredients, such as adaptogens, probiotics, collagen, or superfoods, are on the rise. These bars offer added health benefits beyond basic nutrition, catering to consumers' desire for snacks that support their overall well-being.


3. Allergen-Free and Dietary Restriction-Friendly: Snack bars that cater to specific dietary needs, such as gluten-free, nut-free, or dairy-free, have gained traction. These bars provide options for individuals with food allergies, sensitivities, or specific dietary restrictions, allowing them to enjoy a convenient and safe snack.


4. Artisanal and Handcrafted: Artisanal snack bars made with high-quality ingredients and a focus on craftsmanship are appealing to consumers who seek unique and premium options. These bars often feature handcrafted flavors, innovative combinations, and attention to detail, providing a more elevated snacking experience.


5. Sustainable Packaging: With increasing awareness of environmental concerns, snack bars packaged in eco-friendly and sustainable materials are gaining popularity. Consumers are looking for brands that prioritize sustainability and reduce their environmental footprint through packaging choices, such as compostable wrappers or recyclable materials.


6. Ethnic and International Flavors: Snack bars featuring ethnic and international flavors are becoming more prevalent as consumers seek new taste experiences and culinary adventures. Bars inspired by cuisines from around the world, incorporating spices, fruits, and unique flavor profiles, offer a diverse and exciting snacking option.


7. Low Sugar and Clean Label: Health-conscious consumers are demanding snack bars with low sugar content and clean label ingredients. These bars are free from artificial additives, preservatives, and excessive sweeteners, appealing to those looking for healthier snack alternatives without sacrificing taste.


8. Customizable and Personalized Bars: Some companies offer personalized snack bar options, allowing consumers to choose their preferred ingredients, flavors, and add-ins. This customization trend caters to individual preferences and dietary needs, ensuring a personalized snacking experience.


9. Mini and Bite-Sized Bars: Snack bars in mini or bite-sized formats have gained popularity as portion-controlled options. These smaller bars offer convenience and flexibility, enabling consumers to enjoy a quick snack without overindulging.


10. Innovative Texture and Crunch: Snack bars with unique textures and crunch are captivating consumers' taste buds. From crispy rice to toasted quinoa, innovative ingredients and textures add excitement and variety to the snacking experience.


These trends reflect the evolving preferences and demands of snack bar consumers. By incorporating these elements into their product offerings, snack bar brands can cater to a wider range of tastes, dietary needs, and sustainability concerns, staying ahead in the competitive snack market.


When you're ready to "up" your bar wrapper game, be sure to call Wrap'N'Roll. We can offer as few as 2,500 pre-formed bar wrappers within 15 business dayas after proof approval. Wrap'N'Roll can also offer roll stock for larger runs at your co-packer.

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